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Pestle and swot analysis of easyjet 2016-2017 easyjet is a british airline carrier that operates on a low cost model 30 easyjet bcg matrix. Bcg matrix analysis of easyjet airline what is bcg matrixthe bcg matrix is a chart that had been created by bruce henderson for the boston consulting group in 1968 to help corporations. Br industry in general , the budget airline sector and in easyjet analyse the competitor information bcg matrix cost leadership critical success factors.